Gabelli School of Business
Fordham University’s Gabelli School of Business wanted to stand out among NYC’s crowded field of MBA degree choices. Their point of differentiation: their teaching philosophy emphasizes shared accomplishment that produces students lean on entitlement and heavy on hard work. View additional images below.
Poster Campaign – Pennsylvania Academy of Fine Arts
We created this series of posters for the Pennsylvania Academy of Fine Art to increase enrollment rates among students by contemporizing the brand to help overcome its perceived “old school-iness.” View additional images below.
Ardmore Farmer’s Market – Print
These print ads for Ardmore Farmer’s Market helped promote the idea of fresh-from-the-farm food to affluent shoppers. View additional images below.
Main Line Health – Brochure/Direct Mail
I wrote this six panel brochure and direct mail piece for Main Line Health’s Paoli Hospital, showcasing their cutting edge cryoablation and robotic surgery for cancer treatment and cardiac care. View additional images below.
Penn Medicine – Print Ads
Penn Medicine wanted a campaign that differentiated them from other area hospitals, all of which ran the same sort of national-rankings advertising. The idea was to promote the many ways this hospital has to save people’s lives–and to tout the medicine and science behind it. View additional images below.
Tursack Printing – Brochure
Tursack Printing, a smallish regional printer in Lancaster County, wanted a big brochure that showed they had what it takes to compete with the big boys. View additional images below.
Christiana Cabinetry – Brochure
To help Christiana Cabinetry introduce their new line of beautiful, high-end metric cabinetry, my friends at Smithworks Design asked me to write the brochure and website.