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Gabelli School of Business

Fordham University’s Gabelli School of Business wanted to stand out among NYC’s crowded field of MBA degree choices. Their point of differentiation: their teaching philosophy emphasizes shared accomplishment that produces students lean on entitlement and heavy on hard work. View additional images below.

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Main Line Health – Brochure/Direct Mail

I wrote this six panel brochure and direct mail piece for Main Line Health’s Paoli Hospital, showcasing their cutting edge cryoablation and robotic surgery for cancer treatment and cardiac care. View additional images below.

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Penn Medicine – Print Ads

Penn Medicine wanted a campaign that differentiated them from other area hospitals, all of which ran the same sort of national-rankings advertising. The idea was to promote the many ways this hospital has to save people’s lives–and to tout the medicine and science behind it. View additional images below.

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Tursack Printing – Brochure

Tursack Printing, a smallish regional printer in Lancaster County, wanted a big brochure that showed they had what it takes to compete with the big boys. View additional images below.

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