Gabelli School of Business

Fordham University’s Gabelli School of Business wanted to stand out among NYC’s crowded field of MBA degree choices. Their point of differentiation: their teaching philosophy emphasizes shared accomplishment that produces students lean on entitlement and heavy on hard work. View additional images below.

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3.0 University Place – Branding & Website

3.0 University Place is the world’s first commercial building LEED certified to new v.4 standards. I helped create and launch this building’s brand from the ground up, including brand architecture, brand promise and positioning, all web copy and leasing materials. View additional images below. Or visit

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I Hate Steven Singer – Website

Everybody loves Steven. But don’t tell him that. My job was to embrace the I Hate Steven Singer ethos and pump up the language for a complete site redesign and rewrite. View additional images below.  

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GNC – “Who Are You?” Website

This “Who Are You?” website for GNC featured interesting facts about the wonders of the human body. Each factoid page linked to a more in-depth article and a list of supporting products. View additional images below.

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Scharffen Berger – Website

Before craft chocolate exploded and made the world a much richer place, Scharffen Berger was the first bean-to-bar chocolate maker in America. So when they re-did their website, I was asked to make their copy as tasteful as their chocolate. View additional images below.

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Twizzlers Canada – Website

Twizzlers tapped me for their Canadian website – a whole new twist on a social media-integrated microsite featuring product descriptions on one side and social media feed on the other. View additional images below.

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University of Ro*Tel – Microsite

Just in time for the SuperBowl, the University of Ro*Tel microsite featured their Bowl Bound Sweepstakes, great recipes and social media tie-ins to promote the use of Ro*Tel during the big game. View additional images below.

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